In the late 1950's and 1960's he worked for and got to know the well known Swedish product-designers Sixten Sason, Per Heribertson and Sigvard Bernadotte. When Bernadotte merged his design consultancy with the London-based Allied International Designers, Peter Maddock became manager of the Stockholm product-design department.

On leaving Allied International Designers, he teamed up with his colleague, Jan Ã–rn, to start a new company, Utvecklings Design AB, specialising in productdesign  but with a leaning towards products outside the consumer-category.

This book describes the Swedish product-design world of the second half of the twentieth century. Peter Maddock's career brought him into contact with much of the Swedish manufacturing industry of that period including: Saab, Electrolux, Husqvarna, L.M.Ericsson, Bahco, Facit, Rosengrens, Asea, ABB, Hägglunds, Kalmar Verkstad, Svenska Siemens, Siemens-Elema, Pharmacia, Kockums, Stathmos, Cewe, JH Plast, BM Volvo, Sinjet as well as  SJ and SL.

The book starts with Peter Maddock's earlier life and ends with the years after he had retired from active design-consultancy when he worked as a part-time external tutor at the University of UmeÃ¥, Institute of Design.